With investments exceeding one billion Egyptian Pounds

With investments exceeding one billion Egyptian Pounds

Released on - Wednesday,30 June , 2010 -16:51 00

Procter and Gamble (P&G) lays the cornerstone of its new manufacturing plant in 6th of October City

Dr. Fathi Saad, Governor of 6th of October, laid the cornerstone of P&G’s new diapers manufacturing plant in the city, with total investments exceeding one billion Egyptian pounds, to become P&G’s second manufacturing plant in Egypt

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The plant is being erected inside Polaris Industrial Park in 6th of October City on an area of 256 thousand square meters, equivalent to twice the size of P&G’s existing plant in the 4th industrial zone of the City, built upon the Company’s entry into the Egyptian market in 1986. The new plant is expected to provide more than 500 job opportunities over the next three years. It will enter into production by the end of next year, in conjunction with the P&G’s celebration of 25 years of presence in Egypt. Upon the completion of its construction by 2020, the new October 6th Plant is expected to become one of the three largest diaper plants for P&G around the world.

The new October 6th Plant will allocate 40% of its production to meet the domestic demand, and gear the remaining 60% towards foreign export markets in Africa, Asia and Europe. The new plant will contribute to increasing P&G’s exports of diapers to foreign markets by 50%. This will further establish P&G – today Egypt’s 11th biggest exporter of non-petroleum goods – as one of the leading exporters of the country.

The ceremony was attended by Mohamed Sultan, General Manager of P&G-Egypt, Laurent Philippe, President of P&G’s Central & Eastern Europe, Middle-East and Africa region, Eng. Amr Assal, chairman of Industrial Development Authority (IDA), Eng. Osama Saleh, Chairman of General Authority For Investment (GAFI), Amb. Margaret Scobey, Ambassador of the United States to Egypt, Amb. Hussein Botsali, Turkey's Ambassador to Egypt, along with a distinguished crowd of the country’s dignitaries and media representatives. Eng. Amr Assal delivered a speech on behalf of H. E. Eng. Rashid Mohamed Rashid, Minister of Trade and Industry.

During the press conference held to celebrate the laying the cornerstone for the new October 6th Plant, Mohamed Sultan, General Manager of P&G-Egypt said: "This is a big moment for P&G in Egypt. The new plant marks the first step of an ambitious expansion plan seeking to double our investments in Egypt in the course of the coming few years. We started in 1986 with modest investments which did not exceed 12 million Egyptian Pounds, an operation consisting of 50 employees, and 2 brands only. Today we celebrate hitting the bar of 1,8 billion Egyptian Pounds of investments, 18 high quality brands, manufactured and marketed by more than 1200 talented Egyptian men and women.

But this is not the end of the voyage, but the beginning of yet a new journey of growth and success, whereby we renew our commitment to offering the best products to the Egyptian consumers, and our 24 years old commitment to partnering with the Egyptian government to serve the national economy and promote Egypt as one of the most important industrial and export poles in the region ".

It is known that P&G-Egypt is the manufacturer of country’s leading household and personal care brands, including: Ariel, Tide, Bonux, Lang, Downy, Fairy, Head & Shoulders, Pantene, Pert Plus, Herbal Essences, Pampers, Always, Camay, Zest, Safeguard, Gillette, Braun, Crest & Oral-B. P&G-Egypt holds the prestigious National Award for Excellence in Quality, awarded by Ministry of Trade and Industry’s Industrial Modernization Center (IMC). P&G was also featured among Hewitt’s list of the Middle-East top ten employers