A New World Record goes to Egypt

A New World Record goes to Egypt

Released on - Monday,05 July , 2010 -16:44 00

Being a family's favored friend for ages….that's surely a brilliant success, but for Tide to be recorded in Guinness World Records, that's a stunning achievement.

"On June 25th at 2 p.m. Tide Egypt, in partnership with Fathalla Stores, broke the Guinness World Records, and previous records of Guinness World Records with the largest pyramid made entirely from Tide Packs", said Mr. Jack Brockbank, Guinness World Records Adjudicator. 'The 338m3 Tide Display broke the previous record for a display measuring 289.64-m3.” The Guinness World Records is a reference book published annually; containing a collection of World records of both, human achievements the extremes of the natural World.

Commenting on Tide record-breaking achievement, Mr. Mohamed Shawky, P&G Sales Director said, "We're fortunate to have been given the opportunity to showcase our Tide Pyramid, and win this prestigious award. We owe it to our dear Egyptian families, who were the main catalyst behind all the efforts exerted to achieve this World record in an attempt to, simply, say "Thank You".

"We're proud to host and share Tide Egypt in this magnificent achievement. Tide Pyramid is a landmark development not only for Procter & Gamble, but for our beloved Egypt as well", said Mr. Khaled Fathallah, Partner and Managing Director of Fathallah Stores.

Once introduced to the Egyptian Market, Tide has been an instant success, and quickly became one of the most popular and best selling detergents. Since day one, Tide has been recognized as the family brand that gives "Brilliant Whites in 1 wash, which others cannot give in 3", yet Procter & Gamble still strives for perfection.

"Tide has become the world’s first heavy- duty detergent, thanks to the dedication of Procter & Gamble's researches who have been developing the latest state-of-the-art technology, with its latest concentrated formula that gives consumers impeccable whiteness from the first wash that other ordinary detergents can’t give in 3 washes . Tide now marks the impeccable whiteness in Egypt," said Mr. Ahmed Aboul Enein, Tide Brand Manager

"Every Egyptian mother has a contagious passion for Tide, and that's manifested in the fact that clients renew day-after-day at an amazing retention rate. So hats off to all Egyptian families who inspired us to win this award. And we are proud to dedicate it as a token of Procter & Gamble's appreciation for their constant loyalty," said Mr. Ahmed Aboul Enein.